Genius or utter madness? That depends on your interpretation of this film. I responded to it on the level of a self-aware "cop-movie parody", and I sincerely hope that was the intention as I don't see anyone taking it seriously! :-D Paul Rudd for one seems to be chewing up the scenery and really getting into the spirit of things! Is this film supposed to mark a departure for Rudd from his core background in the comedy genre? Some kind of insane attempt to reinvent him as a hard-boiled action star? I think not!
With the cheesy, almost awkward acting, low budget FX, and zany over-the-top action set pieces, it all kinda evoked that old TV show "Sledge Hammer" for me! HILARIOUS!!! :-)
Of course, I may have totally interpreted the film wrong. If it was in fact an attempt at a 'straight' action movie, then it was certainly an amusing failure!!
Watch with lots of alcohol and some mates!!! ;-)