Okay, so the introduction, with its hokey offer of a free coffin to anyone who dies of fright during the film, is so lame it's funny. And so the first "skull scene" is so drawn out and un-suspenseful it's funny. The actual plot of the movie is somewhat decent, there's at least a little bit of genuine food for thought in the behavior of the characters, and the plot twist is decent as horror flicks go. The acting is average, not truly bad.
Altogether, this movie doesn't quite fall flat in the way a 1/10 movie would. It's not terrible enough to get the lowest rating or even second lowest. If I just read the screenplay, I'd say there was potential for this to be a decent movie. It's just that the horrid direction and production that ruin the movie. So it's a bad movie, but there are much worse ones out there.