"Wisecracker," the biography of actor William Haines, offers a gratifying anecdote about the former star when he was past 70 and long retired from making movies. The old gent was not sentimental and rarely watched his own films, but in 1972 he was persuaded to attend a Los Angeles museum screening of SHOW PEOPLE, the late silent feature in which he co-starred with Marion Davies. Beforehand, Haines was worried that this comedy would provoke the wrong kind of laughter, but he was pleasantly surprised (and no doubt relieved) at how well it held up and how much the young audience enjoyed it. Watch the film today and you can see why: SHOW PEOPLE is a delightful Hollywood satire that retains its charm because it lampoons its targets with wit and flair, yet without malice. It's still funny and its satirical points still resonate. Needless to say, the technology of movie-making has changed vastly since the silent days, but the pretensions and follies of the filmmakers themselves haven't changed all that much.
SHOW PEOPLE also stands as the best surviving work of Marion Davies, a first-rate comic performer who deserves a prominent place in the pantheon of great comediennes. Where her career was concerned Davies was both blessed and cursed by the patronage of her paramour, the newspaper magnate William Randolph Hearst. It's well known that Hearst exerted enormous influence over Davies' choice of roles, and well known too that, despite her gift for comedy, he preferred to see her play dignified heroines in period costume dramas. By the late '20s, for whatever reason, Marion was permitted to strut her stuff in several exuberant light comedies (including THE RED MILL and THE PATSY), but SHOW PEOPLE, directed by the great King Vidor, stands as her most enjoyable showcase. William Haines gives an engaging, likable performance as her boyfriend and co-star Billy Boone, but this is the leading lady's show all the way.
Marion plays Southern belle Peggy Pepper, an aspiring actress who storms Hollywood accompanied by her father, determined to become a movie star. (Her dad Colonel Pepper is played by actor/director Dell Henderson, a veteran of Griffith's Biograph dramas who—coincidentally?—resembled Hearst!) One of Marion's funniest bits, often excerpted elsewhere, is her audition at the Comet Studio casting office. While Dad helpfully suggests emotions to portray ("Sorrow! . . . Joy!") and drops a handkerchief across her face, Peggy assumes the appropriate expression and posture. She's hired, only to discover that Comet makes low-brow comedies, the kind of comedies where people squirt each other with seltzer and inept cops tumble over each other racing to the rescue. Of course, Comet is intended as a take-off of Mack Sennett's Keystone, but the true nature of the satire becomes clear as the story unfolds. As Peggy Pepper rises in the movie star hierarchy she leaves Comet for the more prestigious High Art Studio, assuming the name "Patricia Peppoire" as more befitting her new station in life as a serious actress. At some point it may occur to us (as it surely did to viewers in 1928) that Davies' rival Gloria Swanson started out in Keystone comedies before rising to prominence in serious dramas for Cecil B. DeMille. And as Miss Peppoire takes herself more and more seriously, giving the high-hat treatment to former colleagues such as lowly comic Billy Boone, Davies' performance takes on an element of wicked parody seemingly aimed squarely at Swanson herself. This is especially notable during an interview sequence, when Miss Peppoire's spokesman spouts pretentious nonsense while the star delivers a spot-on impersonation of Swanson. I suppose this was intended as a friendly spoof, but I have to wonder how friendly relations were between Gloria and Marion after this movie was released.
In any event, SHOW PEOPLE is a delicious treat for buffs, who will relish the parade of star cameos throughout. Charlie Chaplin contributes a nice bit, sans makeup and looking quite distinguished, eagerly seeking Patricia Peppoire's autograph! (And in a show of good sportsmanship Marion Davies herself puts in a self-mocking cameo appearance, evening the score for poking fun at Swanson by poking fun at herself.) This is a silent film that viewers not especially attuned to silents might appreciate, at least those viewers with a taste for movies about the movie business. SHOW PEOPLE surely belongs in the company of such classics as SUNSET BOULEVARD and SINGIN' IN THE RAIN, among Hollywood's most expertly produced, enjoyable exercises in amused self-examination.