Partially from the perceived need, one feels, to include a conventional love story in the plot to make the film more marketable to a 1950's movie-going public.
The film starts with some wickedly funny characterizations of the upper-class bureaucrats running the Foreign Office --- the British are pilloried in the way that only the British can pillory themselves. But after that, the film loses its way in a conventional farcical plot. Terry-Thomas watchable as always, but the great talent in the cast (Peter Sellers, et al) is largely wasted.
A diverting, but not great film.