This show reminds me of Sex in the City- without the warmth and genuine friendships. The pilot didn't quite demonstrate natural chemistry between the characters, although that could come in time. And airing the show after Desperate Housewives was smart; while I am sure that some DH fans will not like Cashmere Mafia, I would imagine that fans of Cashmere Mafia will be viewers of DH.

Thus far (i.e. after the airing of only the pilot), I think the show has the potential to capture the chick-flick audience- provided the plots of future episodes are original rather than predictable rewrites of other women-taking-charge shows.