Benny Perkins, the man who won a truck before and comes back to try the contest a second time, is a genuine cowboy genius. His opinions on the contest and his philosophy of life are inspirational. Maybe the reason Benny's thoughts made it into the film is that he gave a sit-down interview. Most of the other interesting action of the film happens off-screen, because Bindler and the other film makers failed to capture it. They miss people cheating in the contest, they miss Benny deciding to drop out, they even miss the most vital moment of the contest, when the first runner-up takes their hand off the truck.

Bindler also uses choppy, melodramatic, and extremely repetitious editing techniques. While this is a great subject for a documentary, and there are many fascinating people, especially Perkins, in the contest, Bindler fails to make a film to do th