Agency is a film based on an interesting premise about subliminal advertising. Too bad the production was so shoddy, even with Robert Mitchum in a juicy role as the mysterious millionaire who buys an advertising agency for his own nefarious purposes.
I remember seeing this exact same premise on a Saved By the Bell episode where Zack and Screech plant audio subliminal messages in tapes of favorite rock group so that boys can present these tapes to the girls of their dreams hoping for a match. It actually does work for a while.
Mitchum's after much bigger game, in some commercials that saturated the state of Arizona a noted liberal Senator went down with subliminal visuals placed in some ads about some product. Saul Rubinek catches on and he gets killed for his trouble.
Rubinek's friend Lee Majors also catches on, but he proves a lot more difficult to deal with.
Mitchum is deliciously evil in this film, unfortunately the film itself is just not worthy of him.
And the premise is kind of dumb. Who's to say the other party won't start using it. It's hard enough to get people to the polls in the USA let alone vote for the candidate with the best subliminal advertising.
And if they could use the plot on Saved By the Bell..................